further Bottega Veneta research

I decided to do some further research into my brand, Bottega Veneta. I came across an interview with the creative director Tomas Maier for Vogue on Youtube. He was interesting to listen to and had a slight German accent, he was a very captivating person. He became the creative director for Bottega in 2001, he has transformed the business and kept the individuality, craftsmanship and quality. He was appointed to be creative director by Tom Ford when the company was acquired by Kering (Gucci Group).

Vogue described Bottega to be a heritage brand that is extremely luxurious, they continued to say his collections are 'so new and fresh and unique every time'.  They asked Maier how he balances his newness with the heritage of the brand:

"The type of product and type of quality we work in as if you want to come back to a place and see what you have bought in the past and at the same time to go and discover something that you didn't expect to see. I think the two work together and are as important as the other"

He also went on to mention the brand going online and he said that it was expected and he wasn't nervous with the garments being sold online as he thinks this is the future. He said that going online is all about the service and  making things easier for customers to shop and that it is a client that already knows about the quality and the make.

A quote from the New Yorker says 'His goal as a designer is to strip away all unnecessary parts until a dress or a shirt or a bag has been reduced to its functional essence.' Maier has increased to sales eight hundred percent in the past nine years and has brought the company out of near bankruptcy. I think that Maier has been exceptionally successful with this company and has made a name for it.

//sarahprowse