Solange - Taste Maker

The other day we had a lecture on Taste Makers. Then given a task to choose our own and present them to the rest of the seminar group.

Solange Knowles
The Queen of clashing prints. She mixes colour and print to make the most perfect outfits. She is very unique and not afraid to experiment. She has recently become the new face of 'Madewell'. "No one pulls off a style mix quite like Solange" said the brand.

"When it comes to fashion everything Solange touches turns to Technicolour goodness". This quote is about her recent collaboration with Puma. She teamed with Puma to be their creative director on what is "Pumas best look-book to date".

Choosing a good/bad print example

In a recent seminar we were given a variety of publications from magazines to lookbooks and to students work. We were told to chose one that we thought was good and one that we though was bad. We was judging them on there layout, including size, font, paper, colour and the object response.

 The one that I chose that I liked was from Paul Smith. This is a Spring/Summer Lookbook from 2002. I said that I liked the use of negative space over a double page spread. As it was white it highlighted the vibrant colours used in the photography, which therefore means that your eye is drawn to each of these images. (As you can see below)

The example I have chosen which was bad is from Julie Goodwin, I thought that it was too complicated, the whole thing was large to open and hard to read. This type of print is likely to get damaged easily and as a reader you are unsure what to look at first.

I am looking at layout.

 

Our first project this term is to do a leaflet using Indesign and the photos we took whilst in New York. I have never used Indesign before so it will be good to get used to that programme. I was also very happy with the photos that I took whilst I was in New York and think they will look great in a leaflet. To start off I have been looking at layouts in magazines I like such as I-D, Vogue, Elle and Dazed and Confused. The magazines are so inspiring and I still favour print over digital. For the next couple of weeks I will be working on that project as well as having lectures and seminars on marketing. I am also buying the books on this terms reading list, ready to get them read.

It really is time for Module 2 - Creative Networks

The time has come to start Module 2 - Creative Networks. This will last for my second term at University. Once I have completed this module, I will have finished my first year here. I can't believe that! It really has gone by fast and I have thoroughly enjoyed it. I am excited for this term as we get to create and launch our own perfume. We even get to collaborate with product design to bring our perfume to life. I have got my journal ready to get started and we will see where this journey takes me.