brand comparison; chloe, reiss, tom ford, bottega venteta

As part of one of our seminars we were given the task to compare a product from each of our brands, we completed this task first and found that each other them seemed to be something that would be found in a tailored sections, that seems quite smart and that looks expensive. We also saw that the colours seemed to be neutral/pastel colours ranging from black and nudes to pastel blues.

Once we had compared our brands products, it was suggested that we should place all the images we have so far around our products and find any other commonalities between our brands, this is the first time that we had looked at the similarities and differences. We found that our brands were quite similar including the fact that they sophisticated and classic. We also found that Tom Ford and Bottega Veneta seemed to be more sleek and for an older target audience, when Chloe and Reiss were for a more feminine consumer. Each brand made fashionable and stylish clothing that were in an expensive price range.



From the pictures of the runway/collections I can see that Reiss and Chloe seem to be very simple and neutral. The clothes seem to fit lightly on the body and have a certain elegance to them. I can see that Tom Ford and Bottega Veneta seem to have darker runways and also have darker colours, the styling of the women is also darker make up. Tom Ford seems to be the only brand mixing bright colours and patterns. Bottega is not afraid to use prints but keeps them all in a similar colour theme.

Each of the brands are based in a different country. Chloe - France, Reiss - United Kingdom, Tom Ford - America, Bottega Veneta - Italy.

We still have to compare two other brands to these which are Puma and Rapha, these brands seem to be more sport based and not typical 'fashionable' pieces of clothing. We will set up a pinterest board to help us to compare these brands in the next couple of days, ready to provide a team response.

Pictures Above - First - Reiss, Second - Chloe, Third - Tom Ford, Fourth - Bottega Veneta

//sarahprowse