When we went on our trip to London with University, we have to do research in the brand we had chosen for our brand presentation. As our group chose Ted Baker, we went to the store and visited some of the concessions. We found that the Visual Merchandising was the main attraction of the store and everything was kept clean and all in the right places. The concessions were not as serious in their standards as the flagship store, however they all seemed to follow the same sort of theme around all of the Ted Baker stores.
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