Marni Store Research

Whilst I was in London, I didn't get the chance to visit the Marni store, due to the fact that I was still deciding which brand I wanted to focus my zine on. After much research and consideration I decided to go with Marni. I wanted to do a brand that I was not familiar with, so that everything I found out was new to me and to help me gain more fashion knowledge. I started off my research by looking at the store and concessions in London, which are truly beautiful. Then I went on to look at the rest of the stores around the world. Doing this meant that I was able to see the consistency of there stores and that from London to Hong Kong, all the stores are very brand aware.