Market Research of Fragrance

We were given a task to conduct research around Nottingham on perfumes. We decided we wanted to create a home fragrance and aim it at the target audience of the male consumer. We found a few ideas that we thought would be good, such as it being a spray fragrance, maybe in the form of a 'paper weight' so that it is disguised. Maybe adding gadgets or humour into the product. We came to the conclusion that if we are working to make a product for straight males then it would be a good idea to work with an already existent brand i.e. Hugo Boss, Ralph Lauren or an Interior company. If we are going for the gay males then we could create our own niche brand. We are however are going to create questionnaires to hand out to males to get there opinions. As we already know some male consumers we are aware that men do use fragrance and house fragrance things such as pot-pourri.

In Jo Malone they said that there most popular fragrance for men was the Citrus smells. Also most males packaging seems to be black, blue and red. The bottles seem to be square or rectangular. Also following themes of sport, army and exercise (energy).

Solange - Taste Maker

The other day we had a lecture on Taste Makers. Then given a task to choose our own and present them to the rest of the seminar group.

Solange Knowles
The Queen of clashing prints. She mixes colour and print to make the most perfect outfits. She is very unique and not afraid to experiment. She has recently become the new face of 'Madewell'. "No one pulls off a style mix quite like Solange" said the brand.

"When it comes to fashion everything Solange touches turns to Technicolour goodness". This quote is about her recent collaboration with Puma. She teamed with Puma to be their creative director on what is "Pumas best look-book to date".

Choosing a good/bad print example

In a recent seminar we were given a variety of publications from magazines to lookbooks and to students work. We were told to chose one that we thought was good and one that we though was bad. We was judging them on there layout, including size, font, paper, colour and the object response.

 The one that I chose that I liked was from Paul Smith. This is a Spring/Summer Lookbook from 2002. I said that I liked the use of negative space over a double page spread. As it was white it highlighted the vibrant colours used in the photography, which therefore means that your eye is drawn to each of these images. (As you can see below)

The example I have chosen which was bad is from Julie Goodwin, I thought that it was too complicated, the whole thing was large to open and hard to read. This type of print is likely to get damaged easily and as a reader you are unsure what to look at first.